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Payperpost: can it juice its Performancing even more?

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Payperpost recently had a major announcement about its company. Payperpost is involved in blog advertising and has recently had a string of successes, including $3 million investment in its future.

The latest news is that it has picked up the major assets of Performancing.com: including the metrics technology, the classified ads system, plus one or two other assets. Ted Murphy, PPP’s CEO, commented that the technology tracking system would “allow us to provide real data about a blogger’s traffic and what’s being clicked on on their blog.” But PPP did not purchase the advertising system that Performancing.com recently tested.

(Woops! I was finished writing this when I hit post. After I came back, nearly 70 words had DISAPPEARED: ed. I don’t quite know why… So I’ll have to rewrite the rest as I remember it)

So what do I think? Well, I think it’s quite exciting that PPP is considering strategic acquisition to bolt on the necessary extensions. The metrics technology would really help bloggers in PPP to take advantage of the stats, as well as the advertisers would get a far better idea of which blogs/posts/bloggers attract more readers. This could be very good for individual bloggers payments.

I wonder why they didn’t buy the ad system. I think that that opportunity could have provided an extra revenue stream for PPP. They would be able to bundle posts with ads in the system across a variety of blogs for the advertisers. Opportunity lost, I think.

I’m intrigued though by the Performancing Exchange. I never joined that, so I had a look. It could be quite a dynamic environment from which to attract new bloggers for PPP, except that the frequency of posting on that exchange was quite minimal. I was looking at postings from way back in October on the first page. Mmm.

So I think Ted kind of got a mixed bag of goodies… Still, time will tell if that is the case.

This is a sponsored post by Payperpost.com.

You wanna try PayPerPost? Go ahead!

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Payperpost has been going quite a few months now. It’s a great way to provide a stream of income for your blog as it will provide a stream of posts for you to write about. So you can earn a little blog money, by joining up and posting about good products and services. Actually, Payperpost can be good for your blog in a number of ways:

  • 1. you can generate some good posts
  • 2. it encourages you to post regularly
  • 3. you join a community of other great bloggers
  • 4. you can earn a little money,
  • 5. it encourages readers to read regularly, too.

So what are you waiting for? Join up today. If your blog isn’t quite 90 days old, yet. Never fear. You can always come back and register soon!

One Degree More

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Jonathan Jordan, a bio of a coach, has created a new website to provide a vehicle for coaching in personal lives and in business life. I like the metaphor that he uses:

Applying just one extra degree of temperature to water means the difference between something that is simply very hot and something that generates enough force to power a steam engine – a beautifully uncomplicated metaphor that ideally should feed our every endeavor – consistently pushing us to make the extra effort in every task, action and effort we undertake.

In my previous post, I looked at how a website can be designed. Yet, in that quote, it seems that a minute difference between your site and my site accumulated over time, can really account for a huge difference. That huge difference results almost as the consequence of these differences over time.

Though I may not be able to attend his seminars, I’m interested in several of his books, esp. Instant Cashflow and Instant Systems. Both of these could be quite useful for people interested in setting up an online blog!

Good luck.