What would you do if… (some bad news)

streams book

(ed. Backed date post to January 30th. Written February 2nd.)

We’re often told that we need to diversify our investments to protect them. We’re given that advice to ensure we don’t put ALL our money in just a few stocks or mutual funds or bonds or options or whatever. Why? To reduce the risk that we will lose everything in a downward turn of the stock or market or economy.

Conventional Wisdom

To my amazement, this is what most people do EVERYDAY (not with their stocks, though) but with their CAREERS. They rely on these careers to provide 100% of their personal income, whether they are high-flying lawyers, multiply-skilled engineers, or teachers in elementary schools.

To offset the risk of being injured, sick or dying, employees of all income levels are encouraged by employers, government and private industry to purchase insurance to cover these risks. Of course, these policies require that the employee shoulder the lion’s share of the premium (whether or not the companies contribute). To reduce the consequences of unemployment which in our World 2.0 seems to happen with increasing regularity, employees are required to take out unemployment insurance with the government agency tasked with employee welfare. In most cases, injury, sickness, death or unemployment means a reduced income for an indefinite or permanent period.

Dumb and Dumber

Given these risks, and the single source of income philosophy most employees share, you’d think people would be willing to look after their money sensibly. Well, it doesn’t happen. How? Because these self-same individuals then go borrow money at multiples to their current annual or monthly salary to buy houses, higher interest personal loans for cars, and usurious rates for credit card purchases. The items they then buy are then used, used up, consumed or thrown out even before the payments are finished. In nearly every case, the item’s value is depreciated considerably by time, such that hi-fi, TV, washing machines, etc which may last more than five years are often replaced before or just after the personal loan that financed their purchase expires. It still shocks me, once I realized how we were encouraged to play the game, that we all fall into this trap without so much as a look over our shoulder.

It can’t happen to me!

Given the risks employees hold to themselves and their jobs, and given the lifestyles that their jobs and careers finance, when misfortune happens (and it does), it comes as a shock. It is a shock that causes a lot of immediate distress IN ADDITION TO any emotional distress that are directly caused by the misfortune itself. An example:

John Smith works in a car assembly plant in Michigan (for one of the ‘Big Three’). It’s just after Christmas in 2008, and there’s news of closures across the US. The company is losing market share, has the wrong products in its showrooms, and is losing money by the truckload. Massive closures come. For John Smith, who has worked there 15 years since high school, it’s a personal disaster.

He is informed that he’ll lose his job in three weeks. Of course, he’ll get compensation. But still he loses his entire career at once; he’ll lose his teammates (similarly fired); and he’s going to face an uncertain future until he retrains or finds new work at the Toyota plant (where rates are 30% lower for the same work).

Worse, he just bought his own new 4×4 on a car loan; his family owe $17500 dollars on credit card; the house is 100% financed (and the realty market is also suffering); and his bank balance shows $400. Tuition payments, taxes, cable bills, etc. are also eating into his already reduced income. And there is NO emergency money. In addition to his personal worries, he’s a period of difficult financial uncertainty, too. (This is a fictitious example).

Yes, it can. Yes, it does. It might just happen to YOU!

In May 2005, I caught bronchitis, and that was the start of a journey that took a number of weird turns. I was forced to stay home for over 10 days as I was sick and feeble. Bronchitis isn’t pleasant by any means, unfortunately, I didn’t get it treated properly the first few days meaning that my recovery time was longer than it should have been. However, it allowed me a chance to think about Multiple Sources of Income in a very personal way. I had just leafed my way through the book by Robert Allen’s book of the same name.

Read Wednesday’s post “A Man WITH A Plan” to find out what that plan was.

Newsbytes on InvestorBlogger: Apple Hot Air?, Affiliate Linking, Banner Plugins for WP and more…

Well, there’s a lot of little stuff that I need to share with readers this Friday… So we’re starting off with five stories that caught my attention.

A quick review

Here are my top (I like them!) stories this week:

Do visit and comment on these stories!

Apple Air vs. Asus Eee II PC

Wow! My new friend Nam (from Nationwide and supplier for our school) and I were chatting about upcoming PC products as he was delivering my new PC Baby for my colleague. These exciting products are including the ASUS Eee II PC with 8.9″ screen (The Enquirer) and the MacBook Air. There are no real schematics on the first product yet, except it’s rumored to have WiMax support built-in and extra memory… But…

Still, this week so the announcement of the launch of the new MacBook Air priced at $1899 for the hard disk version and over $3K for the SD version. Enjoy looking at the pictures and watch the BBC video.

MacBook Air

Lust for this device, if you must! Just keep your credit card away from your computer screen…

Of course, you know which one is cheaper and which one is cooler. But Nam was saying “It’s better for companies simply to launch products with as little fanfare as possible, otherwise they risk sales as people wait for companies to launch products in the future. This means no sales now for existing products and no sales for forthcoming products either!”

NetAudioAds News: Hide those affiliate links

I got this newsletter from Charles Heflin, which is something I hadn’t considered about affiliate links and the reasons why affiliate marketers need to hide their links. I’ve bolded the important parts.

Hello Kenneth,

As the PPP opportuity grows we are seeing an increased
level of people signing up directly under the default
account
. sellingppp.com has not advertised the PPP
opportunity except for the initial launch back on
December 6th. We are leaving the advertising to our
affiliates (you).

The reason I bring this up is because the only way that
sellingppp.com would get any traffic is because of you
.
With this fact in mind we find it interesting that we
continue to get sign-ups by the thousands under the main
account. Very little traffic comes from the search engines,
the rest is coming from affiliates.

The point I am trying to make is the only way we could be
getting that many direct sign-ups is because people are
ripping the affiliate ID off of affiliate links and just
going straight to sellingppp.com and bypassing the affiliate
all together
.

This is a strong case for the fact that you should
“absolutely” cloak your affiliate link
.

This is just a heads-up … If you are not cloaking then
you are losing sign-ups.

….

Thank you,

Charles Heflin
Marketing Director
PPP, NetAudioAds Group

I’m looking at the possibility of running these ads on this blog for a short while as a test on one of my other blogs to test for acceptability and revenue. But I will consider hiding affiliate links now, I think.

Plugins: Banner Rotators

I’ve been trying different Banner Rotators over the past few months, starting off with Shylock Adsense which would actually rotate a lot of things, because you just need to paste the code. It was easy to use with Adsense because its system naturally limited you to the number of Adsense boxes per page permitted by Google. Worked nicely, very flexible and stable. But when my demands changed, I had to change the software, too.

I’m currently using Wordpress Banner Rotator v2.1.3 to handle all the banners, and it seems pretty stable, though some functionality and documentation have issues. It’s commercial software though it won’t break the budget at $14.99 as a download. It’s working well in many ways, but there are some problems that I have discovered with features not working as anticipated. I’ll be doing a full review soon: active banner switch and future date expiry don’t work as anticipated (or not at all), but otherwise pretty stable. I’d like an option to weight ads, too. Some of these problems would be easily solved by setting up ‘ad management software’ and using that code within this software. Such software would manage the ads more effectively, such as OpenAds. It seems pretty stable, though.

Advertising Page

I’ve recently updated the Advertising Page with a lot more information, options and pricing. I’ve even added an ‘advertiser’s mailing list’ which will go live just as soon as I’ve figured out how to operate Zookoda.

Stories in the Works

I’m working on three stories that should come out in the next few days: including one on Technorati Rankings, Using your house as an ATM machine, and ‘E-commerce: Why are some sites so unfriendly to customers?”

Thanks… drop by again soon, will you?

Linkfest Haven, the Blogger's Oasis


This is an Open Trackback post. During this weekend, you can submit your posts to this site. The Open Trackback article URL is this. The reciprocal ping URL is this. You can also use Linkfests. Enjoy and have a great weekend!

InvestorBlogger’s Quick Recap: Posts, links, and Carnival News

Another week is nearly over, it’s lunch time in New York City soon, and stomachs are grumbling, so I’ll fill you in on the InvestorBlogger news as you crunch through your sandwich at your desk or on your Asus Eee PC or wherever you are.

It’s been a busy week on InvestorBlogger, though the posting schedule is definitely slower than in the last part of 2007. I’ve slowed down the posting schedule, and lengthened the posts over the last few weeks as I’ve been seeking to explore in more depth the world of investing, business, blogging, and technology and the neat intersection of these four areas.

The Week’s Posts (or most of them!)

So here’s a quick recap of the posts that I’ve done this week:

Last Saturday, I started work on the new theme which I shared with readers, and I challenged them with the question – New Theme: Is it time to revitalize your blog? – in which I looked at different ways you can find a new look for your blog;

Then on Sunday, I took some lovely sunset pictures with my Lumix camera; and the weather was so mild, it was a wonderful trip!

On Monday, I declared war against Google with my ultimatum – Going to War Against Google’s Hubris: Three Actions You Can Take Today. Of course, a quick trip through the archives will show that this is a theme I’ve dwelt on before;

On Tuesday, I blogged about promotion and your blog or business in which I challenged readers not to focus too much on the nickels and dimes and this post was a challenge to write as it brought together some ideas I’d been thinking about for a while;

On Wednesday, I examined a website that was promoting e-minis as a way to trade online, and I was surprised that such a method was available;

And on Thursday, I challenged those of you with a windfall on what you should do when you strike it rich; sudden wealth syndrome can lead to some disastrous consequences, and smaller amounts seem to generate bigger problems!

Then on Friday, I wrote Adios Adsense, which was a swansong for Google as much as for Adsense. I really hope I’m wrong about Google, but it looks like the Google Machine is beginning to believe too much of its own hype.

Saturday evening’s post will look at Izea’s new RealRank and compare that with some competitors. So do check back later this weekend or subscribe to our feed! You can also check out our Carnival of Making Real Money for more great reading, as well as our wonderful archives.  This week’s carnival will be published Sunday as usual.

Do check out the newest advertisers on the blog. But most important of all, have a wonderful weekend!


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