Making a blog bilingual: it can be done easily in Wordpress

I finally figured out how to make our website largely bi-lingual (English and Chinese). The pages, sidebars and footers have all been done. I’m now able to drive traffic to the different segments. And all within Wordpress.

I have separated the pages into Chinese and English groups, but the bloggings themselves are still the same. However, the changes should help both audiences feel a little more comfortable with the format. The English side located at http://www.nozkidz.com/en/. We’ll be able to drive a lot more traffic that way! Be prepared if you do check it out: use Firefox (for easy language switching) or install East Asian languages in your PC (it’s on your XP disk – you do still have that, right?).

english nozkidz

I wonder if you can figure out how I did it! Clue: Theme Switcher and Sidebar editing!… Do you want to know how? The posts are still mixed so you will encounter Chinese in the blog. But that’s not a problem is it?

Affiliate Marketing 101: Getting my feet wet!

A friend of mine has been making some progress in his quest to generate meaningful affiliate income. Me? None whatsoever. I just checked my stats at Clickbank to see what had been going on. In the last 30 days, I generated over 100 clicks or more but not a single sale. And that’s been like that for several months!

This closely corresponds with my failure to generate sales in most affiliate programs. The only exception to that has been the Amazon Affiliate program where I achieved respectable revenues and CTR rates. Without exception, the other products I have promoted have singularly failed.

And I have tried a lot of programs: including hosting, advertising programs, services, products, booklets, software and more… Generally, it’s a big fat zero. So I’m clearly doing something wrong.

Affiliate marketing efforts do generate success. I can see the clicks coming through for my efforts, but they do NOT translate into sales of any kind. Which means either my customers are not purchasing or they are not well suited? I think it’s the latter.

Steve from Agentschat has been sharing his pearls of wisdom on AM, and I’m beginning to understand how things work. It’s really quite obvious when you think about: step 1. find a suitable product; step 2. find a suitable market; and step 3. bring them together!

So I’ve done quite a bit of reading, have several domains that aren’t doing much business and would be WELL suited to re-targeting. I’ve also been exploring how article marketing works well even for low-traffic sites.

So right now I have two aims: 1. market our school site using ezine articles and try to gauge the traffic it generates; 2. turn one site into a type of review site for ESL related products – something I know about and can write well about.

Let’s see what we can pull off. There is one significant point of departure: I will be using Wordpress for my affiliate sites since it’s quick, easy and powerful. I will need to choose some affiliate-friendly theme, and tweak the install properly. I remain convinced it’s a very viable alternative to handcoding sites, though the resulting hit on CPU dents its efficiency.

EntreCard Promotions: Get Traffic for your website!

Have you joined Entrecard? I did, and then quit for lack of stability. Now I’m trying it again because there a number of innovations: the EC browser helps to manage everything; and EC can now be bought and sold to EntreCard. There’s also a much more active trading community on Entrecard.

I’m now running three EC promotions on this blog. The first is the usual EC widget with a small EC ad.

The second is a widget that is called “Entrecard Slots”. Enter the slots and you might win some EC. I actually won 1000 EC for entering yesterday. I never expected to get it, but it was in my EC account today! Wow!

The third is a little Entrecard Blog Promotion which encourages visitors to visit more of the EC blogs and earn EC.

So do check out EntreCard, sign up and try it out! Don’t forget yesterday’s offer: 100 EC for signing up for my blog! I’ll drop by and drop an EC on your blog.Oh, and if you drop EC on my blog, you’ll be featured in my FriendFeed, too!