PPP: a marketplace between advertisers and bloggers?

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I was following this discussion here about Payperpost.

It’s funny: I can really see things from all three sides, it kinds of frustrates me because, I’d like to say “Yeah! (PPP/Advertiser/Blogger) You’re absolutely right!” But it’s difficult to really know…

PPP is setting itself up as a marketplace of sorts. In a marketplace, somethings will get sold, quickly or slowly; somethings will just sit there; and somethings will go in a flash. It all depends on which customers are in the market at the time…!

PPP is weird, though, as it really has two kinds of customers: advertisers and us bloggers. They could so easily fall on one side or the other, but then the market would break down, much like the rallies/slides on Wall Street. PPP’s challenge is to provide an avenue for both groups to make deals. In some circumstances, this means a lot of deals will be made; in others, hardly any or even none. In a market, such things can be a little unpredictable. What you can be sure of, though, everyone is acting in their own interest. I’m just wondering how much of a market can be made, though.

If bloggers participate in such a way that brings the price down, advertisers may start flocking indeed; but what then, if it becomes a victim of its own success… too many advertisers without reviews, then the price will rise to a level that attracts enough interest from bloggers. If, though, the system is abused, and posting becomes devalued in the search engines, prices of ads will fall again, until a market is made or closed.

On my own part, I’m quite happy to provide $5 posts on some of my blogs, but once readership is up, and other sources of income start to have an impact, I’m not sure how many $5 opps I’d be prepared to do. I think it would be a case of seeing what was involved. I do think that the important part would be to maintain readership on my blog, and I’m not sure that even a 25% ratio of PPP posts to other material would necessarily be enough to keep my readers interested.

Well, we’ll see. Have you read my PPP posts? What do you think about them?

SEO Advice: Avoiding the bad guys!

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The eager neophyte website designer/marketer is often prey to the many scams and other tricks that are abundant on the Internet. And there are so many gurus promising instant success, if you buy their book, download their software, purchase their website promotion software, or use their engine submit software. But Apogee Search has a great article that can help you think about your Top Google Rankings, it’s a bit heavy, but should you wade through Avoid Search Engine Marketing Malpractice, you’ll find it a worthy read.

Apogee Search paid for this mail.

Three Kinds of Blogs: the Passion, the Job, or the Splog?

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Having browsed quite a few blogs over the last few months, I’m beginning to find that many blogs fall into three categories, and three categories only:

1. the Passionate Blogger: Done by someone who cares for their subject, the main focus of their blog, someone whose passion shines through in their blog writing, their detail, etc..

2. the Business Blogger: Written by someone who is either assigned or self-assigned by his boss/business or whatever, it is thorough, detailed, and specific. But it lacks the real passion from the first type, maybe sporadic, and fails to excite its reader..

3. the Splogger: Written purely for cash, to milk the ads served by an advertising system (fill in the name here), it is usually not well focused, staggers from topic to topic, advert to advert, reader to reader, and after even casual reading, it becomes obvious that the blogger is trying to cash in on Payperpost’s recent generosity, ReviewME or Blogitive’s opportunities…

Which kind of blogger do you aspire to be like? Why?