Companies that are wholeheartedly dedicated to success understand the importance of cross-platform monitoring. The number of devices available that customers can use to view media is not only growing, but evolving as new technology arises. The days of simply watching TV programs without having opportunities to interact with other fans and the stars of the show are long since over.
One example of this growing trend is when new TV shows that fans have been anticipating for a long time premier. It is easy to measure interest based on visitors to the show’s website, which often features photo and video content. However, social media has also helped change how fans interact with a favorite show. Information from fans’ Facebook pages can help determine what other shows or networks fans watch, making it easier to determine which groups to target advertising towards.
Another way in which social media has changed fan interaction with shows is by allowing fans to ask questions during interviews in real time. Even if fans of a show or movie aren’t able to be part of a live studio audience or call in while a show is airing, they can submit their questions easily.
Interactive experiences related to TV shows and movies are just one small part of the picture. However, this is certainly one of the best examples of how monitoring audiences across platforms makes a difference using Kantar audience measurement software.
Additional (overlooked) Tips on Internet Security
Recently two of my accounts were hacked from Turkey while I was asleep. I’m not sure exactly what was looked at, what was copied without my knowledge, or what additional damage there was.
Ever since then I’ve become a tad paranoid about online security, Edward Snowden’s revelations notwithstanding. But there are a couple of steps that I’ve taken since then to increase security; and make certain kinds of hacking more difficult.
2-factor identification
This might seem silly; but many companies, Facebook, Google, banks, etc. are now looking at the mobile in your hand as the next two-factor identification device; and it’s a very reasonable thing to do. If you can, turn on 2-factor mobile identification on.
It’s not always easy to use yet, and there can be odd consequences such as locking yourself out of an account because your phone is out of battery! But worth considering.
New phone number
I’ve been giving out my old mobile phone number willy nilly for years; but because many companies now require SMS verification, that number is logged in my profile as an ID verification tool, even without 2-factor identification.
One of my accounts was hacked because the person hacking knew: my email address; my old password; and my phone number. He was able to get into one of my accounts just with that information alone. He didn’t even need two-factor identification.
Given that many passwords were published online a few months before, I was shocked that a major corporation hadn’t considered that as a line of hacking. In fact, they made it easy to do. And changing your password didn’t help because the hacker already had everything needed.
I suspect the hacker had all three pieces of information from some recent hacking of popular sites; though I’m not sure which is responsible. So I got a new phone number to be used for this, one that wouldn’t be published online anywhere, unlike the old number!
Email alias
If you’re using Google Apps (not a regular Gmail account) or any private hosting company, you’ll be able to create aliases that act to forward email to your actual account. For example, if I have an email address called primary@domain.com, I could create any number of aliases, such as secondary@, etc, that would redirect email to the primary address.
This is very neat if you : never tell anybody your primary email address; you create lots of aliases instead. This will reduce the risk of someone trying to login to your account successfully. The aliases cannot act as login ids.
The aliases you create can be unique to each account you need to use an email address for. So, for example, if you have an account at Wells Fargo and an account at Bank of America… you can create two different aliases.
Google Apps does allow you to change your old email address, and sets up your old address as an alias. If you use your Google Apps to login automatically to sites, you cannot use aliases to login like the primary login. It’s better to start fresh, if you can.
Social Media
I also had people trying to hack my Social Media profiles, by pretending to be Facebook or Google and asking for an email to disclose all sorts of personal information. I use an alias for Facebook that only Facebook knows. I have never used it elsewhere or sent email via that address before; it is completely private. Using the aliases has helped solve that issue.
The only other thought that I had was that changing the back up email accounts was a good idea too to prevent password recovery from only known information.
On a separate note: who answers undisclosed telephone numbers these days? I know I don’t. I just the answer machine pick those up.
Do business or study business? Why an MBA could help you!
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A master’s in business administration provides many opportunities for recent graduates to find lucrative careers in a wide range of industries. Business administration is a college major that prepares students for jobs in the private sector and public sector. It is one of the top-rated, marketable degrees that employers want most. Many employers are searching for people who qualify for different positions and can handle diverse job duties. The skills that students learn while pursuing a master’s degree in business administration transcend to more than just one particular profession or one industry. Some of the fundamental skills for success, like critical thinking, leadership, analytical and communication, are developed while completing the degree program, which is important for many professions.
An individual who holds a degree in business can work in several industries, including advertising, finance, human resources, retail management, research, education, insurance, banking, real estate and more. The Bureau of Labor Statistics reveals that the median salary for business and financial occupations range between $50,000 and $70,000 annually, although the actual salaries vary depending on the particular occupation, the extent of the job responsibilities and the location of the employer. Depending on the employer, an individual may receive additional incentives, such as bonuses, medical benefits and retirement benefits.
There are different levels of concentration with a business administration degree program. Students can choose specific business concentrations, such accounting, marketing, finance, management and information technology. The coursework incorporates general areas of business administration as well specific courses designed for specific majors. For instance, typical courses for a master’s in finance concentration focus on statistics, economic theory, financial research and banking; however, the coursework for master’s in marketing program involves subjects including marketing research and analysis, consumer data analysis and marketing promotions.
A master’s degree from a prestigious institution, such as Washington State University, gives an individual a competitive edge to qualify for and procure top-level job positions. In addition to completing the fundamental coursework for business administration, a master’s degree program provides the opportunities for students to explore in-depth courses in specific majors, enabling students to develop expert knowledge and skills.