2 Years Online: An anniversary for nearly $12000 extra income

I promised that I would be switching to cash accounting rather than counting each penny as I earned it. But then I realized that I’d be making the switch mid-year and in some cases I would be double counting some income, creating a false total.

Then in August, the changes that I had been planning for the blog for a while finally came together: InvestorBlogger became a multi-channel blog with separate and identifiable ‘channels’ on Finance and Blogging. Those two are perhaps the strongest streams. Three additional channels were created for minor stuff, and so InvestorBlogger Dot Com has increased page views, readership, readers, RSS readers, page time and much more. Though each of the channels is still slowly building up steam, the benefits have been positive so far.

Since August 1st, I’ve published a number of great articles in both the primary channels, as well as the occasional piece in the others. I’ve worked hard on the SEO of each piece, including keywords, descriptions for both blogs and posts. I’ve added sitemaps for humans as well as search engines. I’m also extending advertising by joining new networks and working hard to promote the site on AdWords.

While I’ve been doing all of this, income to the blog has dropped somewhat to a less than spectacular $390.27 for August. This brings the total to a grand sum of $11,962.38. This is not bad for two years work and focus. I’ve really succeeded in making an extra $6000 or approx. $498.50 per month over 24 months.

So at this point, rather than switch to cash accounting. I will be ending these ‘consolidated’ accounts as I split the blog into two major parts. It’s quite difficult to know exactly where to put these reports. Rather than that, I’ll be splitting the reports into two: Online Income and Offline Income. Of course I’ll be keeping a track of the income myself, you’ll need to do a little detective work! Online Income will in future be posted in the Blogging Channel, while Offline Income will be posted in the Finance Channel.

So what did I learn? A number of things actually. I’ll be sharing them as the blog takes on these new directions.