Technorati is a well-known website that aims to search, index, and rank the estimated 60 million blogs around the world. When a blogger starts out, your ranking on Technorati tends to be on the low side, if you have one at all. Like Alexa, the ranking is reversed: the smaller the number, the better the ranking. As you move up (like I did), the ranked number decreases as the number of links and blogs linking to your blog increase.
You can build up your ranking in several ways: by linking to blogs and by having blogs linking to yours (called inbound links):
Technorati reads all of the HTML code in a blog posting, and also tracks all of the activity around a blog or post such as inbound and outbound links.
There are a variety of ways that such links can be established: the most obvious are comments, trackbacks, blogroll links, links in posts, perhaps even text links such as ads. All of these can act to increase your ranking. Additionally, I have heard that including a blog in your favorites at Technorati and others including your blog in theirs has a positive effect, too.
So, how do you do it? Basically,
- comment on top bloggers postings (thanks, John Chow!),
- link to other articles,
- encourage people to link to your blog and your articles,
- exchange favorites in Technorati,
- use your Blogroll to exchange links.
There are more good strategies I found here, though they are perhaps less orthodox.
Naturally, as John Chow found out, there are ways to be banned at Technorati so avoid using blackhat techniques that may risk a hard-earned reputation! Of course, I had problems just claiming my blog, I kept getting an error every time that I tried to claim my blog. And, initially, writing a request for help took a while to solve.