Step 3: Set your new goals and timescale

If you’ve been following my little series, parts 1 and 2 are here. Today, I’m going to be looking at the topic “setting goals and timescale”.

Once you have considered your goals, it’s time to reach a decision on what goals you wish to pursue, what goals are not relevant, what timescale you will be using, and how you will know if the goals have been met.

Where are you going? Reaching a decision

It’s not easy to reach a decision on specific goals that you need to take, such as increase your traffic to your blog, unless you examine specific means by which you can choose to effect the outcome.

In other words, any goals you need to have have three requirements:

1. they must be specific, not general. Good examples would be “Increase visitors to my blog by 50% month-on-month within 3 months” or “Lose 10lbs sustainably and realistically by increasing exercise frequency and duration over six months.”

2. they must be measurable in some way. Each goal would need a measure by which you understand where you are now and, by effective comparison, where you want to be after the set period is up. In the two examples, Google Analytics would help, as would an accurate set of scales. Obviously, you need to choose an appropriate measurement tool for the task at hand.

3. they need to be achievable, or at least have a good chance of being achieved. If you set goals, you will need to be aware that they are neither too difficult (you can’t achieve 50% weight reduction) that you are instantly defeated, nor too easy (I’ll climb the stairs twice more each day) that you’ll never bother yourself.

Setting the StopWatch: Choosing an appropriate time scale

I always like to set goals, but I never usually choose a particular time scale upon which to achieve the goals. This isn’t a good practice. In fact, this is the lazy person’s way to set goals. However, choosing a suitable time scale is very effective because once a time period is up, you will be able to examine what you have achieved, what you missed by, and the reasons for each. This tweaking is an essential part of the process. Without a definite end point, you may never figure out what you are doing wrong as you may never consider your failures or successes properly.

Routes, Maps and Markers: Setting out on the way

Making your goals clear, setting them and reminding yourself of them will pave the way to achieving something. However, if you are like me, you’ll set them in your mind, but you’ll never tell anyone or write them down. Nah! That’s too easy! Moreover, if you never tell anyone, you don’t have to be accountable for not meeting them. It sounds like you’re building yourself up for failure.

So why not find some way to make accountability more part of the process: tell your friend, write it on the refrigerator so you see it every day, blog about it every day in your blog, talk to your wife about it, seek encouragement somewhere! Don’t forget to recount the successes (I got a link from someone! I DIDN’T eat that chocolate bar!), even the little ones!

Right now I’m weighing up a decision to revamp one of my blogs: I have three ways to go – but I’m still torn. Once I reach a decision, I will lay it out for you all. I hope that by sharing with you, I’m encouraging you all to find a way to move forward in whatever field you are interested in.

7 ways to get rid of visitors to your blog! Quickly, effectively and permanently!

You spent all that time creating a great blog/website, and you’ve had some success promoting it. Unfortunately, the visitors just keep on coming back. How annoying? That means you have to write regular content for them or they’ll leave snarky comments on your blog! So here are seven effective ways to drive away visitors.

1. Don’t bother updating your blog. That’s right. Why bother? After all, that posting made last March 2006 should be good enough for another 12 months or more. Why interrupt its loneliness with a companion post!

2. Make sure that you use the default theme in Wordpress (Kubrick), or worse, the Classic theme. After all, you don’t want your blog to stand out from the crowd, now do you? That’ll just create more interest. Make sure that you haven’t even added or changed the header, too. And you can leave the tagline and title as is. That’s just perfect.

3. Turn off your pages, archives, categories, search, and tags. Make it really, really difficult to find other posts in your blog so that visitors can’t find anything else than on the first page. They’ll have to use Google to search your archive, and really how many remember how to search a website via Google. (hint: site:yourdomain.com)

4. Don’t use friendly URLs at all. Make sure they are very unfriendly. In fact, SMF forums has some of the least friendly ones you can find! Use something as obscure as that! It works well. Here’s an example: http://www.***.org/index.php?topic=2820.msg4177#msg4177

5. Make sure that comments are all turned off on your posts, and that registration for commenting is turned off. After all, why would anyone want to comment? That’s just more work for you to do.

6. Turn off your Full RSS Feed in the Reading Options section and cut the number of posts that can be in the feed. You can set this to one or even two posts with just the summary showing. In fact, even better, hide the RSS buttons that come in most themes, remove the RSS Feeds links in the bottom of the Kubrick them, and erase all the pings in the Writing Options section. This will effectively make sure no one knows that you have a new post, and that no one will be able to subscribe!

7. And fail to deliver on your …

If you follow all of these your blog will surely wilt and die! That’s what you want, after all. Isn’t it?

(Serious note: It’s not that I was making most of this stuff up! Unfortunately, I’ve come across a lot of blogs that fail on one or more of these points. In fact, one of my own blogs fails on the first step alone! Hope it amuses!)

Post inspired by John Cow’s entry: Exactly How I Got a Stampede of Web Traffic.

How long are visitors staying on YOUR website?

BusinessWeek magazine has recently reported this interesting story about Nielson’s ratings for websites and their recent decision to change their metrics. You can read the entire story called: Rankings: A New Web Order with the tagline “Nielsen now rates by time spent on a site instead of page views.”

Google Analytics does allow you to track this information, though I suspect many of us are unaware of the metric, and have had fewer thoughts on how to get visitors to stay longer on our blogs than before! If you don’t know how long your visitors stay, why not login to Analytics now, and find out! Post your stats below and tell us your thoughts.