Serving Notice to Entrecard: A steady hand… respect your EC users…

By | April 21, 2009

One of the reasons I pulled Entrecard from my blog before was because I couldn’t see its value, couldn’t see where it was going, couldn’t understand why things changed… Now it seems we’re all in for a new ride: EC has changed things AGAIN without providing any advance notice.

Any business needs a steady hand… If you don’t have a steady hand at the tiller, you get this situation: sudden changes to the system without notice, promises that go unfulfilled, new users barred, old ones excluded, parameters changed without notice, …

EC, this is why I dropped your card before from ALL my blogs; don’t make me drop you again! PLEASE.

Keep a steady hand, announce changes, keep people informed… I have still no idea why you did what you did. But one thing is sure: you depend on your users, not the other way around. If you didn’t have users, you wouldn’t have EC. And the web is littered with failed dot coms for the same reason.

So, try to respect your users, even if you disagree with them. Remember: you can disagree and say:”This is my website. We’re going to do things this way or that, please understand.”

But don’t do this. Don’t suddenly pull features, concoct half measures that don’t work properly, and treat your EC users like dirt.

If you treat us like this, then that is what you will get.

Kenneth

On a forum, one of the worst things that you can do to members is to reset the forums, remove all the posts or reassign privileges. It is the fastest way I know of to kill an entire community.

Take a look at the GeekySpeaky Boards to see what I mean. These boards have been around for over two years, but last year the owner cleaned out the forums, reset the users and set everything back to zero. It’s nearly a year later, and of 10,000 members, there are ONLY 436 articles.

A forum used consistently over a period of several years becomes a valuable source of wisdom, information, support and community among its users; a group of people who become involved and will give back to the community far in excess of any monetary gain they may have; and the SEO benefits of having a large inventory of posts, searched, stored and organised in Google bring residual traffic for years.

Unfortunately, all of this is user-contributed; and as such, they members become co-shareholders in the ‘community’. Their opinion counts, as does their support. To ride roughshod over users as EntreCard has done.

Other posts: EC founder fakes his own posts.

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