Would you like to create a blog for your company or existing site?

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This was written as a proposal for a project last year. I thought I would share the outlines for readers interested in blogging part- or full-time or looking to develop a portfolio for an existing static site.

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Are you considering having a blog to complement your existing website? Do you need help to get started with the whole blogging thing? If so, then this paper outlines the basic idea in section 1; the steps to implementing the program in section 2; and Developing your Properties in section 3.

1. A BLOG: A natural traffic magnet

I think the best way to attract traffic to your website would be to use a blog as a blog has a natural advantage over a static site. In fact, a blog can attract traffic with quality posting as long as you have something to say of interest to people. Additionally, having a blog allows you to build traffic through RSS Feeds, comments, trackbacks and a whole host of online aggregators and web 2.0 media.

This would be the fastest approach to gaining traffic, though when I say fast it would be some months to build up a following. The blog would need an identifiable persona that can play off the notion of credit cards and build some fun into the whole process of searching, applying for and using credit cards. It is also a way to bring people BACK to the website… otherwise you may see traffic apply for cards and NEVER come back because they can’t find or don’t remember the website.

2. Steps to Implementation

  1. First, Setting Up A Blog. Establish a blog (Wordpress 2.7) with a bunch of themes, and a selection of plugins in a subdirectory of your main website. Set up a blog as integral part of your site, linked from an obvious place in the top of the bar and in a very similar ‘theme’ to the website. The blog of course would have links to the rest of the site as well.
  2. Second, Metrics. Establish some metrics as a base from which to start. The metrics would help establish tracking and even help target customers to the offers in the other part of the site.
  3. Third, Regular Posting. Start a regular posting schedule. With some initial content, say 20 posts that are quality and not too long, begin the next step. Do make sure your content is unique, well written. It doesn’t have to be long, but it has to be pertinent.
  4. Fourth, Publicity. Have the blog join all sorts of Web2.0 communities to gain friends/traffic, such as Technorati, and several other blog services. This would certainly help but it would require some weeks or even months of work. There are a number of other tips and tricks that can help to establish a blog that can drive traffic to your website.
  5. Fifth, Capitalize on the Traffic. This is where your efforts on the website would pay off by capitalizing on the resultant traffic. Slowly add advertising in whatever form you think is appropriate for your audience. Don’t go overboard.

3. Developing your Property

There are tons of new ways of getting traffic these days: Twitter, Flickr, Squidoo, Hubpages, Technorati,… while it’s not important to stay on top of them all. There are just too many to start with. You may want to pick a few of the services, and learn how to use them. Each one you learn paves the way for a future project, traffic or opportunities.

Much is made of Web 2.0, and much is hot air. But you may find that there are valuable tie-ins to your proposed blog from communities of like-minded people. Then you’ll find that Web 2.0 really works.

Conclusion

Obviously you have to decide if this is a route you want to take, whether it is worth spending so much money on your website, and what metrics you will need to use to evaluate success or failure. I do believe that adding a blog can really add a whole new dynamic to your existing site. But it isn’t an instant success. It needs application, focus, and time.

Rant: Just whose blog is it anyway?

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I used to post on the GeekySpeaky Forums and there was a real community for a longtime, until the admin decided to purge the forums of all less frequently accessed accounts. That was mine included. It was a foolish action because it killed the community totally. Now the community is a morgue: most discussion is gone, the occasional spam is still there. I did salvage my post about blogging so here is my rant.

“It’s funny, the more blogs I read, the more I discover how other people DEEPLY want to tell me how to write my blog:…

It’s not something unique to PPP, BTW. It seems every where from ProBlogger onwards.

And the odd thing is: the more that the language is couched as imperatives and obligatory language, the less I could care.

Why should all my titles start with “5 Things you wish you knew before you got out of bed” crappy titles… Really, is this Cosmopolitan magazine or what? I know BTW, I like Cosmo. But it seems that the whole of the US publishing industry is writing magazine stories drawing on the same textbooks the editors studied in college.

I used to subscribe to a computer magazine for YEARS until I wrote to them protesting at the increasingly Inanity of their story titles, and topics. I was a loyal reader. The terrible thing is: it’s gotten worse, not better since then.

So I switched to a real magazine for PC stuff from the UK, and took a real breather… but in many ways: CNN’s journalism standard has fallen into line with the same ideas as COSMO, and it’s sorely depressing.

So you’ll rarely find titles on my blog that start with numbers, … and I’m sure I break quite a few BLOG POLICE rules, but it’s my blog after all.”

What do you think? Do readers all follow the same mindset or is this what we’ve all been brainwashed to accept as REAL blogging?

Earth Hour 2009: Can I be excused?

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It seems everyone is getting in on this thing called Earth Hour. It was a stunning participatory success when it was tried in 2008. But did it really hit home? Did it change people’s attitudes? I wonder… I got a lot of comments from people who asked me why I was not participating in it last year.

Well. Why? Because I already did my part last year. We cut our electricity usage from an average of NT$3650 per month to about NT$2650 in the space of 18 months. And we’re trying to figure out how we can reduce more without impacting our business.

We replaced several older computers with higher power requirements with lower power Asus Eee Boxes, and a newish PC and a notebook. We only have one remaining PC that is less energy friendly. All our monitors have been replaced with LCD types as well. It’s difficult to estimate how much wattage we cut: but it’s easily 50%.

We cut our wattage on spotlights alone from over 450 watts to just under 300 watts. I’m planning to switch totally to LEDs when the technology is ready. But spotlights like the LEDs tend to be very weak in light output. But this is a fast changing market… so it’s likely I’ll replace them all within 3 months. This is a huge saving on carbons since we use these lights almost 7 hours every day.

The one big kicker for our fuel bills was replacing two aging AC units, both of which were old, inefficient and difficult to repair. We opted for a more expensive variable motor type instead of the traditional on-off type unit and the energy savings have been substantial on these two units. The only downside with those units is that the external power units are larger than traditional ones making for space problems for us. We still run four traditional smaller units, but we’ve already decided when we purchase new ones what kind we’ll choose.

All of our school lighting has been replaced with fluorescent tubes or CFL quite a while ago (there were a few recalcitrant bulbs that managed to escape the first round of replacments).

For a minor inconvenience, a few complaints about lighting (which we rearranged), we’ve saved nearly 1/3rd of our energy bill over 2005. It’s difficult to predict the patterns for 2009 yet as some of the equipment is still new. But there could still be additional energy savings.

We will replace our spotlights in the next few months with LEDs to cut an additional 150 watts or more, we will replace one PC for sure, and we’re considering re-engineering the lighting for the classrooms. That alone will be the biggest challenge: each classroom has 16 to 24 strips of fluorescent tubes each burning 18w. We’re loathe to replace these with CFL because it will make the classrooms feel darker. Our main office area is lit with 8 CFLs at 22 watts and that is bright enough, so we could use that model for the classrooms. So there is room for improvement there.

One of the other big changes was turning off the water heater for the drinks unit: it had a lower power chiller for cold water, and a higher power (900 watts!) for hot water. We simply substituted a traditional kettle. And to think we used to leave that machine on all day and night.

So, why wait till Earth Hour to turn off your lights for one hour? You can save that energy every day by being smart. And your wallet will thank you, too.