My first advertising campaign on $100: Raising IB’s profile

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How much advertising can you get for a $100? Well, I’m now about to find out. I’ve set a budget of this amount of money, and I’m looking to spend it in a variety of ways to generate much interest.

There are still a number of things that I haven’t tried yet… Here’s what I tried.

  1. Blogmad and Blogsoldiers: all very good, but low quality traffic.
  2. Buzz Contest: Worked well, and it managed to raise my profile on Technorati nicely.
  3. Kiva Contest: Cost $25, but was a big flop… !
  4. I added myself to several directories, but with little effect.
  5. I installed an SEO plugin to reduce the additional Supplemental entries: Worked well.
  6. I’m building a series of articles that will be turned into PDF books to be given away. (Can you guess what it is?)
  7. I have got quite a few blog friends that I contact regularly and who comment here.

But I haven’t written any articles for websites like Article City, and I don’t really frequent too many forums, as I prefer time writing the entries.

So I’m now trying to see what $100 can buy me in traffic and exposure. I’ll be looking for good deals, such as reductions, deductions, special offers and so on to maximize this… Step #1 has already been done, but we’ll see what happens… more news soon.

Buzz: Blog your way to court with the LA Criminal Law Blog

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lawyer

The LA Criminal Law Blog is run by Los Angeles Criminal Attorney Blog | California Criminal Defense Lawyers Forum is a little dry in most places (it’s law after all!), but a search through its archives some stories that might interest investorbloggers everwhere.

There are a couple of posts that examine Consumer Fraud. This is something that affects us in a number of ways: loans (or loan fraud), immigration fraud, contractor, car insurance, solicitation, scams, and credit repair fraud.

Of course, there are links and notes on a number of other important cases, including information on celebrity cases, state and federal crimes, and a whole lot more. It’s authored by a lawyer and blogger called, Dmitry Gorin, who is a Professor at UCLA and Pepperdine Law School, and who provides frequent commentary on Court TV.

I’m also interested in white-collar crime, and indeed there are a lot of good postings that examine the different aspects, such as rehabilitation, embezzlement, and tax evasion.

Looking forward to a lot more juicy reading. Lawyers really are precise about every little detail, am I right, Andrew?

Buzz: Are you too complex to categorize? Can you defy categorization?

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Well, everyone’s been all abuzz about the recent book by Tim Ferriss, called the 4-Hour Workweek. I actually just visited his blog for the first time. Though there are quite a few excellent, and not a few esoteric posts (like the one on how to toss your pen), the one that stood out for me was the one I cited in the recent quotation “The Top 5 Reasons to Be a Jack of All Trades“.

The advice in the column is really quite contrary to most advice that one is given in the ‘real’ world, and that in, and of, itself gives it quite a punch. It is the contrarian’s viewpoint, not the mainstream. Here are some more quotes from the article:

  • It is entirely possible to be a jack of all trades, master of many. How? Specialists overestimate the time needed to “master” a skill and confuse “master” with “perfect”….
  • (T)he big-picture generalists who will predict, innovate, and rise to power fastest.
  • Lack of intellectual stimulation is what drives us to depression and emotional bankruptcy.
  • Be too complex to categorize.

Roused your curiosity? Good. Now go read it! Then come right back here and answer the following question:

Do you consider yourself a “Jack(ette) of all Trades and a Master of none?” Is it a good thing or not, in your opinion?