FatChance you’ll get that deal next year: false advertising in hosting?

OK. Here’s a follow up on the story that I’ve been writing about for several days about FatCow Hosting, and their misleading advertising and unhelpful staffing. Despite two chats, quite a few emails … and their seeming unwillingness to recognize, nevermind amend, their dubious claims about the value of their hosting deal. This is a form of false advertising, and something that they are just unwilling to deal with.

Here is the reply that I received from Benedict Reyes who represents the FatCow Moo Crew.

Hello Kenneth,

Thank you for contacting Support.

We apologize for any inconvenience this has caused you. When a customer signs up for a new hosting account, the hosting price would be $66 which is given as an offer and will be valid only for one year. The hosting price will be changed to a normal value of $88 after the completion of first year. Just for your reference, I’ve copied a statement which signifies the above mentioned rate.

Statement: ‘$66 sale price for first year only. Plan renews at regular rate of $88/year’.

If you have any further questions, please don’t hesitate to contact us. We are available 24×7.

Sincerely,

Benedict Reyes
FatCow Moo Crew

I simply replied to this email but I don’t expect any further replies because two chats and four emails later the ambiguous language is unchanged on the website. There isn’t even any recognition that this is a problem… Why do I bother? I’m not sure, any more. Originally, I wanted to host with them one or two of my smaller sites… but that ain’t gonna happen unless they can prove that they are able to make something happen. Here’s my reply:

Dear Benedict,

Thanks for your replies. I appreciate your situation, and I agree that your offer is reasonable and generous. The only problem lies in the fact that your website doesn’t state THIS OFFER clearly or accurately, as I wrote last time. If it were a simple inaccuracy on your website, that would be easy enough to change.

But the fact that your website states unambiguously five times that $66 per year or $66 yearly or $66/year is enough to convince me that FATCOW is either unwilling to update their website or unable to do so. Please clarify the language on your website so that it means $66 in the first year in EACH of the instances I have already highlighted.

You may wish to follow this discussion on my blog. I would like to be able to report to my readers that you were responsive to prospective (and confused) customers but so far you have only been responsive repetitive.

Yours sincerely.
Kenneth

Who knows? Oh, well. Can they do anything about the advertising? That is the $22 question.

Saving Money: You can save money by cutting energy use!

Today we received our first electricity bill of the summer! And we got a shock! It was much…..

SMALLER

… than we had expected originally. We saved about NT$1700 on our bills vs. the same period last year… And we really didn’t do that much yet. But if we focus, we could save about 15%~20% of our annual energy bill, and cut carbons by a similar amount.

Exercising our discretion

So what did we do? Well, as luck would have it, it just hasn’t been THAT hot this year so far, so we decided to delay turning on our ancient A/C in the main office. In fact, we only turned it on about three or four times before July started.

We found that we just didn’t need it as much as last year, partly as we had fewer employees than last year, and we turned the other a/cs only as we needed them. In other words, we monitored our superfluous requirements, and exercised discretion. It’s amazing how much energy you waste just out of ‘habit’!

Turning off switches at night

This was also an obvious one: turning off unnecessary appliances AT THE SWITCH. In some cases, we simply turned off the entire power bar, too. It was astonishing how much energy our always on water heater/cooler drinks machine actually used at peak power (that’s 910 watts!). Turning just that off at night saved quite a bit. We also turned off power bars on PCs to cut ambient power going through them.

Switching to more efficient machines

Last March we started transitioning to more energy efficient monitors. We went from having only 3 pcs with 3 CRT monitors that were on 7~8 hours a day, and generated QUITE a bit of heat, to no CRT monitors and four PCs / one notebook. Naturally, the LCDs and notebook are a lot more efficent, and generate considerably less heat. This in turn requires a lot less A/C cooling.

Now we’re about to replace our 8 year-old A/C with a more expensive but smaller machine that is brand new. And we’re considering replacing our older second-hand computers with new ones that are either energy efficient or notebooks.

Substitution appropriate equipment

In one or two cases, substitution works well. Our drinks machine provides hot and cold water, as well as regular temperature water. Since we never drink cold water, it’s not necessary to chill the water. We primarily use the hot water for tea-making, and occasional other use so it is excessive to have hot water on all day or even some of the day. Result: we’ll substitute our hot water machine for an electric kettle that is boiled only several times a day (at most), and turn off the water machine entirely.

Power Saving Bulbs

Installing power saving bulbs was something we had done for quite a few years, as they were just more appropriate than typical strip lighting. But we didn’t use them exclusively at first because we couldn’t find the right sizes in the stores. Now, though, there are all manner of power saving bulbs from 0.5 watts upto nearly 50 watts. So we switched to 100% power saving bulbs about a year ago. There’s little excuse these days NOT to use such bulbs.

With increased interest in global warming, we have all started to become acutely aware of our impact on the situation. To that end, I’m beginning to wonder how far we can cut our power bills. Given our success this year, we’re now going one step further…

The Complete Lighting Inventory

Doing a power inventory will take a while, and will produce some quite exhaustive lists once you get started. I did one for our office and classrooms, and was quite surprised just how many items we had that required power in some form or other. Through the power inventory we were able to detect some obvious places where we were wasting power: especially in our lighting arrangements.

So our plan is simple “LEARS” …

Lights: Eliminate, Add, Replace and Select

We installed 9 spot lights at 50 watts each in two rooms to increase the lighting in the room. And for 4 years we burned them as much. Only when I did a power inventory a few days ago, did I realize just HOW large a portion of the power bill these 9 bulbs represent… over 15% of our bill and we have nearly 135 separate light bulbs in our school. By replacing just those 9 bulbs with LED spots and upping the nearby main bulbs, we figure we could save a large part of our usage, maintain light quality, and cut ambient temperatures in the rooms involved.

Replacing strip lighting with newer power saving bulbs would also save an additional 25% or more because we would cut the number of bulbs in use by about 30%. We’d be able to space out the lights more appropriately and use variable wattages when necessary. In other words, we would make the choices about lighting instead of letting the traditional strip lighting tell us where it goes.

I decided to vary the wattages involved instead of using a standard wattage throughout: not significant until you remember how many bulbs we’re talking about.

  • So corridor areas will have 18 watt bulbs, with 25 watts in desk or corner areas.
  • Reading areas will be given higher wattages, too, to create visual foci on the areas that are important.
  • Classrooms will have the higher ratings (we haven’t decided yet) bulbs, like over 30 watts.
  • Spot lights will either be replaced entirely with LED spot lights or removed.
  • Kitchen and service areas will receive 11- or 13- watt bulbs as necessary because supplemental lighting is adequate. And these areas are not accessed by students, anyway.

Unlike many cheapskate schools and business in Taiwan where people sit huddled around 1 lamp or lights are simply turned off (I know I’ve seen a few where there’s only one strip light in the classroom or living room, and it’s almost impossible to read because the building is so poorly designed), we’re not about to go down that route. It’s just bad for business.

But such buildings are a reminder: architects should be doing a better job of providing natural lighting for businesses, homes and people. If architects and builders built environmentally friendlier buildings, society as a whole would pay less in unnecessary power bills and emit fewer carbons!

What are you doing to cut carbons in your home or business?

June Income Report on InvestorBlogger Dot Com

It’s July 1st, we’ve reached the half-way through the year, and the stockmarkets are in a dive, ad revenues are falling, and oil is way up! How are we doing on InvestorBlogger? Well, in some ways it’s a very mixed bag.. here goes…

Background

In June, as many of you know, I spent nearly a week re-arranging the sites on my server as well as cleaning up the server, but server problems continued with nearly 24 hours of outage in June alone!

To that end, I’ve spent quite a bit of time setting up my primary sites on their own hosting with a fair amount of punch to each. I’ve been using several hosts, including BlueHost, and HostMonster to name but two. I’m now looking at a third ‘meatier’ host for one of my other clients… and my own blog(s). This has sapped my time, commenting and online socialization somewhat as I spent most of the time working on the sites,… I’ve still 2.5 clients to go as well.

Results

Grand Total: $11,101.00

As you can see from the numbers, I’m only recording the actual categories that have any income at all. This month, affiliates didn’t produce much income at all.

* Bank Interest: $28.71
* Dividend Income: $107.11
* Blogging: $63.75
* Advertising: $149.68
* Hosting = $131.15
* Consulting = $113.10
* Total = $593.51

This brings my grand total to a shade over $11,101 for the months since I began blogging about my journey to wealth. It’s still pretty impressive, but I’m now setting higher goals and looking at ways to boost traffic to the site in the coming months.

Traffic

In 2008, June traffic was of course DOWN on previous months, but compared to 12 months ago, it showed a healthy 50% jump, and the traffic is fairly resilient. In fact, Google Search is now sending more traffic than ever before. Other traffic is down as I’ve been less aggressive promoting my site on social networks that I typically used to. Once my sites are migrated to new servers, I’ll start doing more of this. Total page views are a little over 1920 from over 1260 visits. It’s a far cry from John Chow, isn’t it?

PayPerPost vs. SocialSpark

This has caused me to rethink my stance of 2007. While I’m not ready to abandon my stance, I feel that it’s only a matter of time now before I do.

TLA income is now reducing, and that has been my biggest reason NOT to switch policy. It’s pretty impossible to do Payperpost now anyway because of their stance on links, and my relative lack of PR. In fact, if I get PR back, then I can’t do Payperpost as you are not allowed to accept no-follow links (PPP’s choice). If I keep my stance, I can’t do PayPerPost at all, because of the lack of PR rank (PPP’s choice) and the serious competition for opps (PPP’s choice). In November 2007, and subsequently, it was possible to make a choice, but right now, Payperpost has backed me into a corner, and shows no signs on standing down on any of the three problems it has caused me:

  • 1. Opps requiring PR;
  • 2. Not requiring no_follow;
  • 3. and Inpost non-disclosure (coercive non-disclosure).

It’s now seeming very silly of me to continue to ‘co-operate’ with PayPerPost when the issues that I face are the result of decisions that PPP made. I will very likely go totally no_follow on all my links, shortly; a decision that I will not reverse again. In fact, I stopped doing PayPerPost in January, because of conflicts with my existing advertisers; and it’s ironic that a company that helped me to develop my blog is now the single thing holding back the development of my blog.

Top Five Articles in June

  1. 10 Reasons Why Adsense Sucks for your Blog
  2. A Man With A Plan
  3. Asus Eee PC 900 with Vista
  4. Weekend trips around the NE Coast of Taiwan
  5. and Harley Davidson Launches in Taiwan

Challenges

Unlike JohnChow, I didn’t set out to make money solely from this blog. Rather I set out to describe my journey to wealth, along the way noting what worked and what didn’t work. The biggest challenge I face is simply lack of time; I don’t have enough hours in the day to build up my wealth in other ways, though if I were working full-time as an employee, this would be a bitter pill to swallow. As a part business owner, I find it easier to accept!

The second challenge is sheer lack of technical skills in the area of server management and configuration. I know what I want to do, but since I’m an Arts major, I find it quite frustrating to try to fix things that go wrong. Don’t get me wrong: I do know how to fix a whole host of problems, but when it comes to networking and the Internet, I’m a relative newbie!

All of the other challenges result from these two alone! So I need to find new ways to face this!