Is Payperpost experiencing slow business? Why the $1.00 offers?

By | January 15, 2009

Is Payperpost experiencing slow business?

I recently received an email from Ted at Payperpost who writes:

As you know we recently made some changes to the PayPerPost platform. While the feedback regarding our interface refinement has been great, we have also received some concerns relating to our pricing adjustments.

I am sensitive to your pricing feedback and would like to try a new model for a limited time. My hope is that we will find a balance that works financially for advertisers, bloggers and IZEA. With that in mind, we have made the following changes: – Minimum total cost per post reduced to $1.00 – Minimum word count reduced to 25 words with a link only option This is a limited time promotion that starts today and ends at the end of the month.

I’m not surprised at this announcement. I also wonder how long PPP will run these announcements for because of their recent drastic price increases. It’s likely true that PayPerPost’s cost structure was untenable originally.

However, their timing in increasing pricing was just awful. Increase prices as advertisers and everybody else start trimming budgets and spending. It’s also clear that there are competitors out there that offer more for less in advertising and blogging terms. Perhaps Payperpost is now trying to attract advertisers away from competitors.

But there are just too many problems for me working with Payperpost now, and not much upside at all.

You need to be in North America or even Europe to have a chance of good posts; you need some PR; you need to maintain posting even if you don’t get opps; you have to follow the rules for Opps; you have to follow the requirements; you have to include links, codes, word requirements (200 words are increasingly required), style of opp, you have to have Alexa rankings, PR ranking, RR ranking, your own domain name, your own hosting, a decent tack rating, and you have to reside in certain countries, … all to get a share of $5.00 opps that require 200 words or more for a blog with a PR of three! Wow! And that’s if your blog is still considered ‘acceptable after the audit.

Whither now?

It’s a telling sign of where blogging is headed: prices are going down, Payperpost’s share is going up, traffic from India is up (Alexa cites India as the primary source of traffic for PayPerPost) as bloggers there find they have a competitive advantage. But worse seems to be in store: Compete is showing that time on the site is down considerably since last year, as are monthly visits. This means more competition for fewer opportunities.

Competitors abound?

There are indeed many wannabes in the marketplace, and in fact, I’ve been blogging for several of them over the years, and I much prefer PayU2Blog which pays a standard rate per link only, there’s no censorship of content or links provided you have a minimum number of words; and there’s no hassle getting assignments. You either have them or you don’t. If you don’t have them, check back next week.

Compared to the hassle of PayPerPost, it’s seeming a viable even pleasant alternative to Payperpost without most of the downsides. So I’m still sitting on the sidelines with PayPerPost. SocialSpark has no interest at all for me now, more’s the pity.

Any thoughts about these two blogging companies? Owen’s already posted his thoughts, but I wonder what’s going on… Owen…

Author: InvestorBlogger

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