Getting Started in Publishing: DIY is the way to go!

For those of you enticed into the world of Marketing/selling teaching materials: self-publishing, I was very intrigued with the posting and the poster, because of his unusual methods for getting started. Instead of writing a book and contacting a publisher, and hoping that the publisher might even read his book, this author turned the tables on the publishing industry by writing up a book from material he already had, refining it, and selling hundreds of copies to his students!

The fact that he could sell to a steady market meant that he was able to demonstrate a marketable product that publishers could resell! They didn’t have to worry about if the product was marketable, it already was! Check out Rambling Rube’s post for that information. In fact, the whole thread is an interesting discussion, albeit focused on ESL, but the principles are absolutely correct.

Comments on publishing? What have you published?

Buzz: Never Be Ashamed When You Promote Your Business

100 1020As many of you know, I’m a TESOL Teacher working and living in Taiwan. But I don’t work in a regular school, I own what’s generally called a supplementary education language school teaching TESOL to children. I’ve done this for many years, and I love the job. I love the challenge, but would appreciate a holiday… Anyway, today’s story!

On the left you can see one of my favorite classes (but shh! don’t tell them that! they might get ‘big’ ideas! and then I’ll have to double their homework!!)

It was many years ago, when I first hit the streets touting my old boss’s business. She was needing advertising and straightforward word of mouth at that to increase enrolments, so we hit the schools with demos and performances, etc. to increase our visibility. But I remember being vaguely embarrassed doing that kind of work… I don’t know why. I think it was ‘beneath me’ in some way.

Recently, I had the ‘opportunity’ to witness other people handing out flyers, and when I looked at them, it was obvious that they hadn’t done this before! They were stiff, unnatural, perhaps trying to get out of doing, and definitely not enjoying it! It took me straight back to the times I used to feel similarly embarrassed! Looking on from the outside still provided me with little insight!

100 1280Today, however, we went to a local school to hand out flyers! And I had to do the same thing! And it was great! We passed out over 100 flyers in twenty minutes! They were flying out of my hands, and they weren’t THAT attractive if you know what I mean! But the fact that we enjoyed ourselves really helped to soothe our self-concsiousness about this.

Then I realized: I had nothing to be ashamed of, nothing could harm me! And it was all good fun! So go ahead! Tell people about your good works, your fun, and your business! Do in good humor! Don’t apologize for doing it and NEVER, EVER be embarrassed! People need to hear your good news… and there is NO ONE better qualified to tell the story than YOU!

We had a great time last Halloween! As we really did go out and show people who we were… some very scary ghosts! Look at the photograph to see if you can see some of our ‘little devils’!

Or ME, as it was today! So, go out and tell the world the great things you do! And if they don’t want to hear, MOVE right on to the next person! Some will want to read or listen to what you want to tell them! But be polite, be sensitive, push when you can, but stop when you sense you’re getting nowhere (sometimes rather quickly!).

And always, always SMILE! Your positive humor, excitement and warmth will radiate out and people will come to you!

iTWire – Palm Foleo flop or future?

foleo

Apparently, Palm has done it again! It’s broken the mold, with a new sub-notebook computer that even John Chow could find useful on his trip to Taipei! It pairs up with your handheld to offer (cough!) convenient and portable computing (cough!)… There’s really not much information about this machine at all, I can’t find much about the actual specs either other than it runs Linux, has some editors for Word, Excel and PowerPoint, plus a PDF viewer. It comes with a 10-inch screen and full-size keyboard. And it sports upto five hours of battery life in its compact design!

There are some pretty useful features for mobile computing that we’d need on it so it includes “Instant on, instant off”, it’s light, and sports an OpenSource OS! No word on the chips, processor, RAM or onboard storage yet! I’d have to add that quality of the build is very important as Palm has screwed up majorly on several previous models of its handheld series with component problems and surly service. Let’s hope that they get this one right!

You can read more about it at these stories: Palm Foleo flop or future? or at Palm’s website.