It took 12 months, but I earned $5000…

I was checking my personal finances this past evening when I noticed that my total income since last August 26th had reached $5,000! While some people make more than that in one month, I was pleased because that amount was despite quite a difficult year in my business, and despite the time constraints placed on my involvement in this blogging endeavor.

Ok, how does the amount breakdown. Well, my blog generated a total of $2,501 through links, posts, and other deals that were offered; my stocks brought in about $1,031 again during a difficult year; hosting brought in approximately $530 from clients; my bank account generated about $187 in interest payments (in a low interest environment averaging 2%); and my business generated several sources of income – interest on an outstanding loan, and profits for last year, which totaled $751.

Overall, this income was generated from five different sources, though I’m well away from my goal of earning $1500 (approx. 27% of my target!), and increasing the number of sources of income (only 50% of the total!). It’s a tremendous achievement in its own way, but as things stand, there are a considerable number of avenues to explore.

Though I have done this much, I wonder what is ahead. Where can I go from here? Options that I am exploring are:

  • Linkworth’s system of advertising for the blog, as a supplement or even replacement for my other text link sales;
  • I no longer use Blogitive, Blogvertiser or Smorty. I’ve considered giving up on Payperpost and on Sponsored Reviews, too. Mostly because payments are low, and getting lower, while opps are getting much more demanding. It’s not that I’m afraid to do demanding opps. It’s just I’d rather write a great post for myself than for $5. So I’m considering going solo soon, but we’ll see;
  • I’m also looking at expanding my blogs and creating a mini-network. It will require much more time and effort to maintain these, but there is good potential for extra income;
  • and I’m looking at offline opportunities, too, after being considerably inspired by GeniusTypes’ blog and success with candy machines.

There are always going to be opportunities out there for observant and wily entrepreneurial types to make some additional or even residual income; the challenge is finding the opportunities. Often the opportunities are hardly labeled as such. Often on the Internet, you’ll come across great and wonderful websites promising you the earth and the heavens, too, if you buy their system. Too often it’s pie in the sky. Great opportunities are more likely covered in crap: the English have a saying “Where there’s muck (dirt), there’s brass.”

Perhaps this blogging adventure has been as much about increasing my own awareness of being ‘entrepreneurial’ as it was about creating/finding entrepreneurial opportunities. Some of the money I made this year was from seeds planted much longer ago than last August. Let’s see what I can plant or harvest in the second year of blogging.

John Chow’s New Theme – bulky, bloated, and blunt!

It’s odd, today I just posted in a series on Wordpress for Beginners how to change your theme. John Chow yesterday hinted that he was about to change his theme on WordPress.

Well, John Chow has brought out a new theme for his blog, it’s official today, and I must confess, I liked the preview but I HATE the final version. It’s rare for me to blog about someone else’s theme (but I’m sure that’s part of John’s plan: to get comments and feedback… hehe! Evil, really evil!)

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That’s not that I hate anything individually in the blog, the colors are fine, the layout is overall not bad, and the images are plentiful and gorgeous. It befits a website (in some respect) as it’s built for the future. But as a visual improvement, it comes at a cost: bandwidth, time and usability.

1. I saved the entire frontpage to disk to measure the amount of space that it would take. Answer 2.3MB. Though that includes the wonderful Tandoori meal he had (but even they were only 60K EACH!) It takes longer to load, and on some connections will be way too slow. On dialup as most of the States still is, it would be excruciating to wait for the front page to download. True, subsequent pages would take less time, though. But that’s a huge initial hit. It would take over 5 minutes and 47 seconds to watch that first page load!

2. The top of the page that runs from Home down to the first Date is all I see on my screen. I barely get a title of a blogpost. Instead, I get a major picture, a bunch of articles I already read, numerous affiliate schemes on the right, which I know about; and the RSS Feeds (I get). This is no wonder that John Cow writes “No wonder one of the two sports cars had to go, they ran out of parking spots.”

John Cow goes on to write:

You can say what you want about the new design, love it or hate it. It won’t stop you from visiting the blog though and only increase Mr. Chow’s earnings. And more earnings will translate in more visitors who again will bring in more revenue. It’s a win win situation for everyone! What do you guys think? Should we go shopping for a new theme too?

And on that point, I think John Cow is wrong. The usability experience of his blog has been pushed to the extreme. As on my 1020×768 screen, I barely see anything worth using, and I know that 54% of my viewers use this or less! Can you imagine what you see on on smaller screen? It’s likely that unless John changes the top heavy part of the screen that I will not be as frequent a visitor as in the past. I don’t doubt that he will be able to bring in extra cash with the extra spots, but I’m afraid that he will increasingly drive away regulars for a variety of reasons, especially usability reasons – bandwidth, monitor space, and heady images!

3. Increasingly the weight of affiliates, sales, links and text ads is beginning to make the sell ‘oversell’. Are you selling Sizzle or Steak? I wonder increasingly that you are doing your blog a disservice. Of course, you set out to push the envelope in terms of money making ideas and experiments. I’m sure this new theme is part of that process, too. But now I’m beginning to wonder if you are pushing a little too far. Darren Rowse renewed his theme, and though it looks a little staid by comparison, it’s much more user friendly. Take a look and see what I mean!

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That’s pretty much how I see it on this screen. I have adds on the left, but I also have content that I can go to: three posts with descriptions on two of them AND a video. Of course, the more content I can find, the more chance you have to show me ads that I can read and click on. But if all I see is huge graphics files that take 5 minutes to download, I might very well click away before I even see anything. Now compare this with what I see on John’s blog now:

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Visually, John’s does have more impact, but I wonder which one generates longer visits on the website. Moreover, as 2/3rds of readers tend to read their entire articles ONCE they decide to read something, good design should make it easier to find good articles by giving clues on the content: descriptive titles and summaries. Why make it hard for readers to decide these things?

I could make some suggestions. John, I think your BLOG is great, but your design is way over the top for the reasons I outlined here. Please, put your readers first! And get some regular visitors to test out the usability and effectiveness of your new design, and do check up on those who access via other means: mobile or dialup where bandwidth is still a premium price. So, in three words, TONE IT DOWN!

Wordpress Lesson 2: Changing your theme!

Have you finished part 1yet?

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Bored already with the standard theme for your blog? Not surprising! There are so many blogs out there with the standard theme… So how do you change your theme?

Many installs of Wordpress on hosting companies already include a selection of themes that you can choose from. So, if you host with Dreamhost, your install of Wordpess will already include some great themes. Wordpress.com also includes some great themes, I’ve chosen a colorful variety of themes for you to look at. You may not like any of them! So don’t worry!

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So how do you find out if you have any new themes you can install?

Ok. Login to your Wordpress install, using your new password. Then you will see the Dashboard. Look along the top row of nine links for ‘Presentation’ and click on that!

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You will see three options: Themes, Themes Editor and Widgets (some themes add extra options here, others don’t).

The one you need to click on is ‘Themes’ to get to Current Theme. At the top you will see your current theme, most likely similar to the one at the top of this post! If there are any additional themes installed, you will see them listed in ‘Available Themes’. (Later on, I will tell you how to install your own favorite theme so be patient!).

To change your theme, click on the picture of the theme you would like, and the page will reload. Let’s show you. I’m going to click on Abstrakt3c 2.0. See that theme has now become the blog theme.

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You know this in two ways. One: it tells you that the theme is activated; and two: the thumbnail has changed! So let’s take a look at the front page, just briefly. Go to the front page of your blog by clicking on the “View Site” link. And …

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Voila! You did a great job! Now if you don’t like the theme you chose… just repeat the steps for another theme. If you want to return to the old theme (as I do!), then similarly, just look for the theme you originally had. It’s that easy!

Having any problems finding your way around? Drop me a comment and I’ll see what I can do!

If you’re too busy, why don’t you sign up for my feed via RSS or Email, so you don’t have to keep checking the blog for the next part!