Something odd happened on Alexa… What does it mean?

I just noted that I don’t have a traffic rank for 3-months on Alexa at the moment, but I recorded a daily traffic rank:
Yesterday 1 wk. Avg. 3 mos. Avg. 3 mos. Change
78,860 110,773 — up 2,465,450

This is the first time I ever recorded a daily stat. I’m very puzzled why. It’s still stated at the top of the page (740,860). Perhaps Alexa is updating its stats as we speak.

edited: I checked Alexa again, and it seems that my top line score is unchanged at the moment, but I have moved under 100,000 ranking for the first time. Other top websites no longer have 3 months’ ranking, just daily and weekly. That’s what my website has right now.

While there are many criticisms of Alexa, and how it can be manipulated, in the absence of any other 3rd-party reasonable medium for monitoring and reporting website success, I’ll stick with Alexa, Technorati and Google right now. I haven’t tried to manipulate Alexa at all, even though there are ways to do that. I’d prefer to just blog and promote the ‘old-fashioned’ way. It’s more fun!

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