Should I sell my blog?

One recent forum, I came across this sad letter. Why? Read the letter first to find out the problem:

I have worked hard and have done pretty well in my site I believe, traffic is building to around 150 visitors per day. … But I am currently deeply involved in a book writing project for (way off my wedding site subject). It will take most of my time and thoughts, and I honestly don’t have the motivation or focus for wedding writing at this point. If my site was earning me a good living, I may reconsider, though it would still need updating often.

I am not sure how far off I am from truly monetizing. Sometimes I think I need to just add a few things to potentially earn more. I’ve had some earnings with Adsense, but nothing high enough for my bank account to see. I’m not sure how much extra work is involved to truly see income come in, but right now all I’m doing is paying out — with the added time and effort of my other important project I’m doing.

Any advice out there? Any thoughts on who or how to sell my site to, if I do and how to figure in the price of it?

Thanks, D.

Ok. Now time for my reply.

Just one question: what happens when the book is done? Will you regret selling your site or not?

I took a quick look at your site (sorry no URL!), and I’m seriously impressed by the design, the organization and time you took to create the site. And with your traffic levels, it should be relatively easy to add a few products (think: Amazon, Clickbank books, Advertising links, …) to pay for your site, at least.

Since you have such traffic levels in your niche, it seems best to pause the content creation, look at increasing income (should be achievable!) and let the site run on auto-pilot for a while. I would make a lot of suggestions about creating money streams for your site:

  • sell e-books (yours or others)
  • sell advertising (not just Adsense – a lousy pittance, imho)
  • sell affiliate products like shoes, dresses, etc. for the bride and groom… just a couple of affiliate companies will be a good place to start.

In fact, it’s perfect: it will take a couple of weeks or a month to know what sells and what doesn’t. So every month, just check the stats; tweak, add or drop the stuff you need to. And forget about it, till next month.

If after 3 months, you still haven’t sold any additional items, then reconsider (but I’m guessing you’ll find it enough to warrant simple tweaking).

It would, IMHO, be a real shame to come so far with your site, and fall at the final hurdle… just because something else comes up that needs your attention.

Many SBI-ers report the same problem: and run their site on auto-pilot for 3-6 months without any serious impact. In fact, it improved their search engine rankings just having the extra time.

So I would suggest: reconsider before someone else makes an offer, and you find yourself without all your hard work, and a few dollars in the bank only.


My additional thoughts: too often, we start something with a lot of gusto, but just as we are nearing the finishing line, we fall down in the middle of the track. And we get up, our pride injured and walk off the track (or are carried off to save our ego). But in building a website like this, there is no finishing line order. Picking yourself up, and completing this race will simply mean that you have achieved something considerable. So, go ahead … monetize the site. See what you can do on that front. Then let it rest.

What would you do in this situation?

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