For a few months I was toying with the idea of separating my blogs into different ‘channels’. The upside was that this would generate a lot of more targeted reading matter for targeted readers. I noted already that visitor times and pages were much better than before. However, I noted a number of problems that caused me some pause.
Time: Not enough?
I just don’t have enough time to develop content for all of the blogs that that would have entailed. I already have two pretty active blogs (this one and Obblogatory) but adding four or five more would have been just too much work. In fact, I currently have under my own registration approximately 20 domains. To develop more than one or two would have been quite difficult.
With regular content needed for the other blogs, writing would have been a full-time occupation. I do enjoy the creative process very much, but the time developing such content and marketing these blogs just would have been too much.
Is it possible to monetize so many domains? Well, it surely is. In fact, I have money dribbling in from three domains now that are my own. The possibility of expanding this by adding domains was an attractive one. But each of the domains requires quite some work to get things done.
Do Blogs Convert Visitors?
The last issue is perhaps the most important one: do blogs convert visitors? My experience has been that a typical blog (like this one) really draws a large and non-specific audience to its site. That is part of the attraction for me to write and manage this site. But these visitors do NOT convert very well. Adsense CTR rates, private ad sales, affiliate products, etc.. all seem to be much lower than more targeted sites have.
Too little knowledge?
With all that I learned from blogging over these past few years, I’ve become aware that my online IM skills are woefully short. I need to invest time and energy in learning how to research and build a crafted site. To that end, I’m now considering joining a program to help me learn these skills.
I’ve been using several hosting companies for my sites: and I’ve had a number of ongoing problems with each of them over the last few months. The worst has been that many of my smaller sites have been on one company. So when that had problems, life became very difficult. These issues are far from resolved at the moment. But they did soak up a lot of hours that could have otherwise been spent.
We’ve been running our own business for four years or more with some success, but each minute I work on these blogs is a minute less to work on that business. And vice versa. My wife and I have talked about making changes to our lives, but we’ve yet to really bite that bullet. It seems as if we’re stuck where we are right now.
I’ve already outlined a plan where we could make quite a bit of money with a lot less work, but at the moment implementing that plan is just a bridge too far. It seems we’d have to make changes in our lives that might make the other half a little uncomfortable. So we’re just not ready.
I like what I’m doing with InvestorBlogger Dot Com very much. I like the fact that I don’t have to have the discipline to stay within one topic area; but that makes it difficult to achieve other goals such as increasing online income successfully. Perhaps it’s time to change.