Would you like to earn an extra US$5000? – Check out these great companies that help bloggers earn!

New Year is safely out of the way now… In fact, it’s quite likely that your New Year’s Resolution has already fallen by the wayside. Well, if your resolution was to find ways to make more money, then it’s a safe bet you haven’t even started yet! In fact, the days after New Year have been pretty quiet with several countries taking both 1st and 2nd off. It’s more than likely that most people won’t go back to work until Monday!

So what can you do to earn money now? Answer: not much. But you can begin the preparation work to find out which ways you might be interested to try. In this article, I will outline 5 websites that I have experienced that have helped me to make some money along with some of the pitfalls of each. This review is not comprehensive, but aims to highlight what is possible if you persevere.

Adsense: Does it make cents?

Adsense of course is the grandfather of the ways to monetize your website. In principle, it’s quite easy to set up once you have set up your account. Simply define the way you want the advertisements to appear, then paste the resulting code IN your HTML or Blog pages. It works well, but the challenge is attracting traffic, and placing the ads in such a way so that they get noticed. If you can get a decent Click-Through Rate, then you’ll do okay.

adsense

On my websites, this has attracted a steady, but small stream of income. I usually manage to cash one check a year at the moment. Payments are only made once you reach $100. I’ve earned about $410 over the last five years so it’s not chump change! Nowadays, though, I don’t really use Adsense on this site, but on some of my other sites only.

Payperpost: It really pays, or it used to.

Payperpost requires that you have an established blog, preferably with a PR of some score or an audience. You get offers to write posts that comply with their guidelines, and the post rate can go from $5 to over $100. I really enjoyed the boards at Izea very much and some of the things that PayPerPost do really help bloggers: the insistence on quality posts, regular blogging schedule, some traffic requirements, minimum age, etc..

payperpost first

There are some restrictions on the posts that you will be come aware of, and Google has taken something of a disliking to selling PR that’s had a knock-on effect. But Payperpost has paid me over $1,835 in the two years I’ve been doing it. And I’ve not been particularly aggressive, and I have suffered in the PR Rank Spank. But Payperpost has to some extent been its own worst enemy by focusing on continuing to sell PR to advertisers, they’ve made it difficult to have continued success, once Google finds your blog.

Links for Texts: It works but beware!

Text Links Ads has been on my website for months, now. Initially, I was very timid on using Text Links, but now I’ve found them to be a consistent seller on my website. Of course, it helps to have an active readership and/or a PR ranking. But I’ve been making about $100 for a few months now. It works well. It particularly works effectively on a WordPress blog, because there is a plugin that you can download and install. Simple to set up, simple to administer, but the trick is getting your first customers. You will need a PayPal address to get payment.

tla link for dollar

Overall, Text Link Ads has been the least active of all the five on this boards, and with sites of some reputation, selling has become easier. But getting those first link sales is the real problem. You need to be patient and promote your blog, then you will eventually draw advertisers. Once you do get advertisers, you will find that money starts to trickle in. In fact, for me it trickled for months. Now it’s beginning to pick up a little. Over 2 years, that’s $1680.

Hoi! OioPublisher muscles in

For those interested in selling advertisements the direct way,OIOPublisher is a plugin that I only recently started using and promoting but in the short time I have used it, it has generated $280 on its own. It provides a number of ad based services for your advertisers including text link ads, banners, downloads, and whatever else you can conceive. You get to set your own rates, manage the entire process and it includes a payment gateway connected to your PayPal account which facilitates payment via Paypal, credit card or subscriptions.

oiopublisher program

However, it can be a little tricky to set up properly the first time, and it is not free. You have to pay good dosh to download the program. Still with OIO I’ve been able sell quite a lot of stuff lately, and it’s set up to sell any manner of advertising or products. So it’s by far the most flexible and most mature of the advertising plugins. Well worth the money, in my opinion. At $47 for a lifetime membership, it’s certainly not expensive. If you are not selling much advertising, you can still run your own ads as fillers, until permanent clients come along, too! So you can start earning straightaway.

Will you pay me to blog?

PayU2Blog has also been a surprising money spinner for one of my sites. Unlike Payperpost, when you are selected for the program, you do not have any choice over what opportunities you can take. However, you are given considerable freedom in how you treat the opportunities, what you write, and you include. So it’s much more of a paid link rather than a paid post format.

payu2blog

The pay is fairly uniform for each opportunity, though the flexibility makes each one more fun and challenging to write. Overall, I’ve earned $535 for my work with them. The work is fairly steady, too, though you may baulk at the occasionally odd or weird assignments you have to write about. This really suits a general blog or a blog with a wider remit than many of the niche blogs. And that’s why I haven’t really used PayU2Blog on InvestorBlogger Dot Com.

And the Grand Total: $4,740

And the grand total is $4740. That’s not a small amount of money at all. But to achieve even this kind of success requires experimentation – you won’t get the same results I do (perhaps you’ll do much better, perhaps not!) – dedication to keeping going and focus on blogging. After that, anything’s possible. I’m still trying!

Previously published on InvestorBlogger Dot Com.

Nine Tips for Getting Started with Google AdWords: Steve Sutherland’s Suggestions

AdWords is quite a learning curve, but Google breaks it down nicely into chunks with the Starter Edition. When I wrote and told my friend, Steve from AgentsChat, he immediately offered some great advice. In his email, he wrote 9 useful tips to get me started.

I’d like to share them with you.

Nine Tips for Getting Started with AdWords

Great. I have a great book on the subject called Ultimate Guide to Google Adwords – I can lend it to you next time I see you if you want.

Things to remember –

1. Look into ‘Exact Match’ and ‘Phrase match’ options (heaps of info if your Google for ‘Adwords matching options’ etc) – you may be throwing away money on using the default ‘broad match’ if you are not careful with it.

2. Google automatically give you Pay Per click ads on their search results pages and the content network (Adsense on sites – Contextual network I think they call it now). Some people prefer to turn off the content network and just focus on the search results – you can test both. You can even target specific sites with the content network if you want.

3. Look into the ‘insert keywords’ option – you can set it so that if the user types in ‘investing’ then that word will show up in your heading or ad – when the word shows up it will be in bold and thus get more attention and more clicks – more clicks = cheaper bid prices.

4. The other factor for bid prices is ‘quality score’ (should be no problem for your home-page) – to get the best quality your keywords should be in your ad, and on your landing page.

5. Grouping keywords into tight Adgroups gives more flexibility to meet quality score – don’t just do one big Adgroup as the ads you write won’t be relevant to all the keywords.

6. Go through your Analytics account to get an idea of terms that people used to find you – you can then target these terms in your keywords.

7. Investing keywords will be expensive so you could take quite a different approach and choose other keywords that are cheap (Taiwan Blog, is one idea)

8. Your ad structure looks good – many recommend the pattern

Catchy heading (with keyword)
Stress a benefit (possibly with keyword)
Call to action (possibly with keyword)
URL

9. Run two ads together – the one with better CTR will be cheaper so go with that then test another if you have time.

Hope that helps. this turned into a rather long email – you can turn it into a blog post if you like.

Steve

Unfortunately, I’ve not had great results yet, but I’m still working on the early stages. It’s not difficult to get started. I did have one problem with an affiliate page that I wanted to market because Google Adwords TOS didn’t permit my initial efforts, so I’m still struggling with the affiliate side of the effort.

Blogging News: Updates on InvestorBlogger Dot Com

My, how things change? Last November, I was railing against Google and telling people to diversity their services… Now I’m finding that things have changed again…

A Quick Recap: Switching to WordPress MU

I’ve reset some of my categories as sub-blogs (or ‘channels’) on the InvestorBlogger Domain. I found that there were basically three or four types of reader, and so I wasn’t gaining much traction with any of my target groups. Hence, each channel is now its own ‘blog’.

One Blog: Many Channels

From the outside, it’s nearly impossible to tell that this is the case. I haven’t changed the theme unduly, or the plugins or the widgets. But as you click through the ‘blog’ you’ll find that each blog is beginning to take on its own ‘personality’. At the moment, I’m binding each blog together because there is strength in the shared roots: so the theme, the footer and header, and much of the sidebars are the same.

But as time goes on, more differences will start to emerge. One example: advertisements are mostly for financial products, so these will no longer be shown to users on the ‘blogging’ area. Other sidebar details will change, too. Eventually, I may break up the site into real blogs (either because they can stand on their own or they are pulling in VERY different directions). Since the switch in early August, there hasn’t been enough time to assess the impact on traffic any more than casually but early indications are showing an increase in traffic, page views, unique page views, longer times on the site, and a modestly decreased bounce rate.

The changes that I’ve made are currently difficult to make in standard WordPress installs, though there are several multi-blog plugins for WordPress that would achieve much of what I did here. I eventually decided to opt for a standard MU install, and expected a tough struggle. To tell you the truth, some things are troublesome, but I was able to solve nearly ALL my initial problems.

If you have a largeish blog, with weak traffic numbers, splitting your blog the way I have could be the way to salvage your traffic, create a new impetus and improve your own blogging. The route I chose with WordPress MU isn’t the only possible route to go: two or three WordPress installs would be perfectly manageable as well, a multi-blog with WordPress Standard could work, or choosing another multi-blog system like B2 evolution would allow the same privileges. One word of caution: don’t split your blog into too many parts, I initially thought I would have five channels, but it was just too much to administer at the beginning. But the great advantage of a multi-blog set up: you can easily expand past your initial setup!

Sidebar Changes

I’ve been experimenting with ways to make InvestorBlogger stickier for some time now, and the sidebar features a number of small changes: YouTube Video, a Featurific flash gallery that shows some recent stories, and a Tag Cloud. The tag cloud itself necessitated typing tags for each of the posts, so for new posts and posts ‘moved’ to the new blogs, I’ve taken extra steps to tag everything.

google stats august

SEO, Traffic and Google

Other changes include maximizing the impact of each article: I’m now adding SEO to each article, as well as the blog itself, through selective choices in the keywords. The plugin that I’m using is ALL-In-One SEO that allows each post to have its own post title, keywords and description in the meta details. Adding tags to the article itself is also helping. There’s no big effect on traffic yet, but it can’t but help traffic.

AdWords for Google

I’ve also been experimenting with AdWords, too, to see if I can draw extra traffic to InvestorBlogger. I do have several products that are free that I’d like to promote. It’s quite exciting, a little expensive, and frustrating to get CTR rates that are as low as mine. The best I’ve achieved so far is about 0.7%. I’m going to keep plugging away at the CTR to see if I can’t raise the bar. Steve has loaned me a wonderful book on how to use AdWords.

Adsense from Google

It seems that InvestorBlogger is no longer smart priced… How? Well, I’ve made three significant changes to the way Adsense is displayed on my blogs… I’ll be posting that soon, but for observant users, you will already notice the changes! But CTR rates and earnings are showing positive growth for the first time in ages, and they seem pretty stable at the moment, too. Sometimes less is more.

Et Cetera…

There are a whole bunch of other changes, too, in the header, footer and elsewhere. At the moment, I’m sticking with this theme, and tweaking as much as possible. I decided in the meantime to create some essential pages, like a privacy policy, comment policy, rewrite my disclaimer and add a few other important pages. If my plans really come to fruition, much of this work will be the solid foundation from which I will expand InvestorBlogger.

izearanks placement

And finally, it seems the changes are beginning to pay off, even though my posting rate is now less than before. InvestorBlogger is now #9 on the top 10 finance sites on IzeaRanks! Wow! That’s incredible. It’s a minor honor! I’d like to be number 1, but I don’t see how that’s possible just yet. I would need to increase my pages by nearly 5 times! It could be done… but things are not ready yet!