Payperpost and SocialSpark: Is it time to give up posting for pennies?

By | April 13, 2008

In September 2006, I discovered a great little company called Payperpost that I thought was innovative and exciting. It offered a whole new model for paid blogging that was novel, exciting, connected, and free of the problems associated with Adsense.

My PayPerPost Track Record

Since then I wrote over 180 opps for Payperpost and earned something around $1650 or a little more. During the time I learned a tremendous amount writing for a blog, my blog’s various themes, the WordPress platform, marketing my blog, and much more… For that, I’ll always be grateful to the wonderful people at PayPerPost (and SocialSpark) but today I had another frustrating experience with the limitations of their blogging requirements.

Rejected Again?

I recently did my SocialSpark opportunity that was rejected. In the past, I simply would edit the post to satisfy the requirements, but this is my third rejection and I’m beginning to wonder if all the work that went into each of the posts was really worth it. So let’s look at the posting process…

How it works!

The typical opportunity offers the payout of about $8.50 (at least that is my long term average over the time I was involved with PayPerPost). For that payment, you are required to perform a number of steps.

1. Log into the Payperpost system;

2. Navigate to the opps – there could be dozens for you, there could be none;

3. Find an opp that is available to you and one that you find appropriate for your blog;

4. Once you’ve selected an opp, you have to read the opp in detail, then visit the website page that relates to the opp, click ‘take opp’, enter a captcha code, read the basic details;

5. You then write the post according to the requirements of the opportunity, making sure that you include the required links (at least one), the disclosure, the tracking image, any additional images. In addition, you have to make sure that your opp fulfills the word length, the tone, and the type of post;

6. Of course, your post must also be written in good English with good grammar, punctuation and style. It must also be relevant to the advertiser’s wishes;

7. You then submit this opp through the system; if approved, you will then allow the advertiser 30 days to advertise on your blog for either SEO or traffic reasons; if rejected, your advertiser will have had days of advertising for free; if rejected prior to payment, it’s all for nothing;

8. While you wait for payment, you are then required to post an intermediate post that is of sufficient quality and length BEFORE you can take another opportunity;

9. While you are waiting for payment for this post, a good blogger will seek ways to increase exposure, traffic, your PR, respond to comments about the post;

10. Even before you are paid, you have already granted accepted that:

Blogger grants PayPerPost and the specific Advertiser purchasing the content a worldwide, royalty-free, non-exclusive, sub-licensable, unconditional, perpetual and transferable license to use, display, perform, reproduce, republish, and distribute the content or any portion thereof in all forms of media and through any media channels (now known or hereafter developed), including but not limited to television, radio, print, Internet site and other electronic communications.

11. Oo! It was rejected. You’re invited to resubmit it, sometimes this will be a quick edit, other times you will spend a lot more time finding out what’s wrong.

And that’s… how much?

In other words, you have done a heck of a lot of work for a post that you are paid for only once. Now how much did you get? $5? $8.50? $15? Oh, and by the way, the blogger is still …

… responsible for the payment of all federal, state and local taxes on compensation received from an Advertiser, (iii) responsible for any reporting requirements imposed by the federal, state or local government, and …

… you have to pay for your hosting each month if you take this even half way seriously… there are additional costs related to PC repair, ADSL connections, software purchasing (if you buy blogging software), etc.. that the payments do not cover…

In return, and much of the reason that I no longer enjoy doing posts, you are not free to write posts as you see fit; you cannot include any other links, videos, referenced materials, or other “distractors” to the Advertiser’s opp: “There are to be no third party links, ads or other detractors located within the sponsored post.” You are also not expected to remove the posts as they are part of the archive.

Is it time to give up posting for pennies?

While there are few restrictions on other sources of revenue that you can generate for your blog, such as private advertisers, Adsense, Text-Links, etc… there is a lot of potential for alternate streams of income. In reality, the way that the system works encourages bloggers to “post” for pay. In fact, some of the other revenue streams, I’ve been finding, offer a lot more rewards for a lot less messing about. And I get to write about what I like, how I like, when I like. I’m wondering: is it time to give up “posting for pennies”? Mmm.

Author: InvestorBlogger takes you on a 'Random Walk To Wealth' through money, investing, blogging and tech. We'll explore my insights, mistakes, and experiences together.

24 thoughts on “Payperpost and SocialSpark: Is it time to give up posting for pennies?

  1. Jenn

    You raise some very good points.

    In terms of posting for pennies, and finding other ways to make money, I began PayPerPost in February of 2007 and did it continuously through December 2007, with the exception of July and August of 2007.
    From June 2007 through November 2007 I made twice as much as I did at PPP for the *entire* year. The money came from private advertisers and freelance writing.

    Don’t get me wrong, PPP is a great way to make a few extra bucks, but it doesn’t stack up against the other methods of income there are to make online. Namely, through advertising, and SEO writing.

  2. InvestorBlogger Post author

    Thanks, Jenn. I agree. That’s what I’ve been finding, it requires a little and effort to find the advertisers at the beginning. But there are additional revenue sources… a lot.

    A quick look at some of the bigger blog’s advertising pages shows a lot of details about how they generate income. It’s always a great way to find out new methods… I also tried to create my own, but that didn’t fly well. Yet.

    😀 Kenneth

  3. April

    A few years ago, when Payperpost started up, they did me dirty.

    I had submitted my blog, got approved, etc. I proceeded to accept almost $100 in tasks over a week or so. I got my posts approved. Towards the end of the posts, I get a email saying that they made a mistake and my blog wasn’t approved. So I wasn’t paid for all that writing. After that, I never tried to work with them again.

    So now a few years later, it doesn’t surprise me that they are doing this. For the first year or so many people said good things about them. I’ve noticed in the last six months or so many people are becoming unhappy with them.

    Thanks for sharing.

  4. Tina Kubala

    I started to write a comment, but it got long. Will be blogging it. I’ll send a (non-spam) trackback. Seriously, what is with all the trackbacks?

  5. Calvin Warr

    Well, PPP got me knocked to PR0 and I never bothered to fight Google on it. I blog for the heck of it, and PPP just seemed like a good way to pay for hosting.

    Between PPP’s strict policies and onerous requirements and Google’s very nice treatment, I have not written a paid post for a very, very long time…

  6. henrry134

    The effective method to accomplish increasing the profit and ROI is through PPC campaign. This technique will guarantee you of a strategic position not only in search engine results pages but also in their other channels.

  7. InvestorBlogger Post author

    There’s been a very fruitful discussion of this topic on the boards at Izea. Check it out! It’s called Posting for Pennies.

    There are some bloggers who agree with my position, some on the fence, and some who are delighted at the opportunity of SS and PPP.

    Makes interesting read.

  8. Asuka_Aki

    I bought a domain name for under 10$ and hosted it with bannerless freehosting. I use that blog for PPP. I also have a new blog, payed domain and hosting that I do not wish to use for pay per post. Both blogs are under three months old, the first alwready has a pagerank.

    It cost 70$ for everything. I began monetizing one blog only two weeks ago and it has by far covered every cost of both blogs. I like this syteme, it works for me.

  9. InvestorBlogger Post author

    Thanks for the comment. I visited your blog, too. I quite like the layout of your blog. Who are you using for your hosting? I’ve been with Dreamhost for a while… but not always satisfactorily. I love them for their generous space and whatnot, but hosted applications aren’t so hot…


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