Google Analytics has been around since November 2005, and was recently revamped with a new GUI as pictured below. Given all the other options that are around, including Sitemeter, MyBlogLog, and so on, Google Analytics is really the simplest solution and can provide a lot of useful statistics without much configuration.
Have you installed it on your website yet? If not, why not?…!
Step 1: Make sure that you have signed up for your Analytics Account (it’s free). If you already have a Google Account, so much the better.
Step 2: Log in, and create a new Analytics Account.
Step 3: Then click on ‘Add Website Profile’ (Top Right in the image below).
Step 4: Now you’ll see your website profile which is easy to fill out.
Step 5: Once done, you’ll get your tracking code.
Step 6: Look for the tracking code at the bottom, copy the entire text in the box beginning <script>…</script>. It looks like this, but the UA number is different for each code.
_uacct = “UA-******-*”;
Now open your blog software (I’m assuming WordPress 2.0+). Login to the administration area of your blog.
Step 7: Look at this image to identify the three mini-steps to locate the right file to edit for your current theme.
i. Find the theme editor, under Presentation.
ii. Select your current theme.
iii. Click on the file called ‘footer’ to edit that file.
Step 8: Each footer file will be different, but the process is similar. Place the code at the bottom of the footer file, but BEFORE the last <BODY> tag. Then click “Update File”.
(Observant users will note that I didn’t paste my code in there! I can’t remember where I put it on this blog! … But for my other website, that’s where it is, right on the orange line!!! :D)
Step 9: You should go back to your Analytics account to check that the status has changed. You will see the following graphic.
Step 10: Wait patiently for about 12 hours or more before data starts to show up in the reports!