Lorelle VanFossen posts an interesting question, If I Had Ads Here, Would You Click Them?, this is very much an issue that IB has been struggling with as well.
Hosting Google Ads: Would you?
The more observant of you will have noticed that I did run Google Ads on this blog for quite a while, but in the end I have removed them. I actually liked them quite a lot because I felt that they added a certain legitimacy to my blog for a while, but then I read over the TOS from Google, and felt that they were too limiting for me:
* revenue is uncertain;
* ad quality isn’t always suitable;
* too many limits on what can be done;
* a click through rate on my blog that just was awful;
* I’d prefer not to have fraudulent click issues;
* I couldn’t use Blogmad or BlogExplosion to promote my blog (though many others do so, in contravention of Google’s TOS).
So, for the meantime, I have decided to remove ALL Google Ads from this blog. You may still see them by accident! Do let me know. Perhaps for other kinds of websites, I would still use them; in fact, on some of my other non-blog sites, I have actually retained the Google Ads. It’s just that I don’t find them effective on blogs. Any ideas why?…
Clicking on Google Ads: Would you?
I don’t have a problem clicking on Google Ads when I see them. I usually do that because I see something that catches my attention. I have an instant preference for ads that are relevant to the content I have been just reading. But I can’t stand some of the particular ads that occur from time to time. The big bugbear I have is ads like those here where the ads are wedged right up against the text. The other kind of ad that I hate is the Flash ads where the ads flash all the way; in fact they are so distracting that I have to navigate away from the page. In fact, I recently installed an ad blocking tool for FF2.0 only to get around those awful ads.
Hope this answers Lorelle’s question! Any comments?
The more realistic conclusions here is that AdSense for bloggers sucks, the click-through rates are too low, the advertising is not relevant enough and readers of blogs are more accustomed to blocking-out the ads – all this results in a very low CPM rate.